The Book

If you’re like most people, when asked to make a business presentation … you panic.

Writing and delivering effective business presentations can be daunting and distasteful, but this guide makes it manageable—and perhaps even enjoyable.

Mason Argiropoulos, a seasoned human resources executive passionate about communicating effectively, helps you navigate the world of corporate story-telling in a fun and engaging style.  He walks you through how to:

  • Write a compelling “narrative” for your presentation
  • Understand and analyze your audience to customize your message
  • Select the best software or method to house your work

The author also outlines the most commonly-used charts and graphs to best display your data and shares tips on how to best prepare for the live delivery of your masterpiece.

Organize your thoughts into an easy-to-follow story, avoid presentation pitfalls that can dilute your message and/or damage your work, and react to your audience in real time with this guidebook to delivering effective business presentations.

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